Moldova ICT Summit 2015 - ICT4Entrepreneurs

You absolutely must join us for the ICT4Entrepreneurs track at the Moldova ICT Summit if:

• You are an aspiring entrepreneur;
• have a startup or work for one;
• interested in learning growth marketing tips;
• want to meet people who manage products with tens of millions of users;
• eager to gain knowledge in how to apply design thinking;
• aim to transform a great idea into a successful project and investable company;
• interested in networking with peers and successful entrepreneurs and investors from US, Germany, France, Bulgaria, and Baltics.

SCHEDULE:

April 29, 2015

Conference 9:00 - 11:00

• Session I. You can do IT
  
  
• Max GURVITS, General Partner, CCCStartups, US-Bulgaria
  Putting a Small Country on the Map with IT: A Recipe for Moldova
  
  
• Daniel RAY, CEO / Founder at Xylo, US-Lithuania
  Building an investable company in CEE (TBC)
  
  
• Krists AVOTS, Marketing & growth hacking at infogr.am, Latvia
  Development of VC & angel investment supply in Baltics: possible takeaways for Moldova

Break

11:00 - 11:30

• Session II. Resources to help you grow
  
  
• Elina ZHELEVA, Design Thinking Evangelist, Bulgaria,
  How User Research Can Speed Up Your Business
  
  
• Krists AVOTS, Marketing & growth hacking at infogr.am, Latvia
  Infogr.am growth strategies to get first 2 million users in 203 countries
  
  
• Zack ONISKO, Head of Growth and Marketing, Creative Market (Autodesk), USA
  Introduction to Growth Hacking (teaser for the workshop)

13:00 -14:00 Lunch

14:00 - 15:30

• Session III. How to get the money? TBD
  
  
• Stefan SHANDERA, Germany
  WINGS UP! Reaching out to the business angels
  
  
• Kristel VIIDIK, co-founder & CEO of Testlio.com, Estonia
  Raising money in the United States

15:30 - 16:00 Break

16.00 - 17.00

• Session IV. Pitching round
• Local startups / Teams pitching to ICT Summit speakers to get feedback
• 5 min per team + 5 min for Q&A and feedback

18:30 - 20:00

• Networking Event(by invitation only)

April 30, 2015

Workshop 10:00 - 11:30

Part 1. The Growth Marketing Guide: Getting your first 1000 users (45 min)

Zack Onisko, Head of Growth and Marketing, Creative Market (Autodesk), USA:

• The Mindset of a Growth Hacker
• Growth Marketing Framework: (Acquisition, Activation, Retention, Referral, Revenue)
• Gaining Early Traction by Doing Things that Don’t Scale

Part 2. Converting Visitors Into Customers (45 min)

Vasil Azarov, Startup Socials, USA:

• A Beginner Guide to Content Marketing
• How to Write Killer Email Conversion Copy
• Webinars: Your Secret Conversion Weapon for 2015

11:30 - 12:15 Break

12:15 - 13:15

Part 3. Tactics for Building for Sustainable Growth (1h)

Zack Onisko, Head of Growth and Marketing, Creative Market (Autodesk):

• The Non-geek’s Guide To Setting Up Tracking
• Talking With Your Users To Understand the Problem Areas
• Analyzing User Behavior To Find Opportunities
• Growth Hacking Toolkit

13.15-14.00 Lunch

14:00 - 15:30

Part 4. Growth unConference (1.5h)

Zack Onisko and Vasil Azarov:

• Share your growth challenges with fellow workshop attendees
• Get personalized feedback from workshop instructors
• Build your own growth marketing strategy
• Walk away with 3 actionable items you can implement next day to grow your company