Moldova ICT Summit 2015 - ICT4Entrepreneurs

You absolutely must join us for the ICT4Entrepreneurs track at the Moldova ICT Summit if:

  • You are an aspiring entrepreneur;
  • have a startup or work for one;
  • interested in learning growth marketing tips;
  • want to meet people who manage products with tens of millions of users;
  • eager to gain knowledge in how to apply design thinking;
  • aim to transform a great idea into a successful project and investable company;
  • interested in networking with peers and successful entrepreneurs and investors from US, Germany, France, Bulgaria, and Baltics.

SCHEDULE:

April 29, 2015

Conference 9:00 - 11:00

  • Session I. You can do IT

  • Max GURVITS, General Partner, CCCStartups, US-Bulgaria
    Putting a Small Country on the Map with IT: A Recipe for Moldova

  • Daniel RAY, CEO / Founder at Xylo, US-Lithuania
    Building an investable company in CEE (TBC)

  • Krists AVOTS, Marketing & growth hacking at infogr.am, Latvia
    Development of VC & angel investment supply in Baltics: possible takeaways for Moldova

Break

11:00 - 11:30

  • Session II. Resources to help you grow

  • Elina ZHELEVA, Design Thinking Evangelist, Bulgaria,
    How User Research Can Speed Up Your Business

  • Krists AVOTS, Marketing & growth hacking at infogr.am, Latvia
    Infogr.am growth strategies to get first 2 million users in 203 countries

  • Zack ONISKO, Head of Growth and Marketing, Creative Market (Autodesk), USA
    Introduction to Growth Hacking (teaser for the workshop)

13:00 -14:00 Lunch

14:00 - 15:30

  • Session III. How to get the money? TBD

  • Stefan SHANDERA, Germany
    WINGS UP! Reaching out to the business angels

  • Kristel VIIDIK, co-founder & CEO of Testlio.com, Estonia
    Raising money in the United States

15:30 - 16:00 Break

16.00 - 17.00

  • Session IV. Pitching round
  • Local startups / Teams pitching to ICT Summit speakers to get feedback
  • 5 min per team + 5 min for Q&A and feedback

18:30 - 20:00

  • Networking Event(by invitation only)


April 30, 2015

Workshop 10:00 - 11:30

Part 1. The Growth Marketing Guide: Getting your first 1000 users (45 min)

Zack Onisko, Head of Growth and Marketing, Creative Market (Autodesk), USA:

  • The Mindset of a Growth Hacker
  • Growth Marketing Framework: (Acquisition, Activation, Retention, Referral, Revenue)
  • Gaining Early Traction by Doing Things that Don’t Scale

Part 2. Converting Visitors Into Customers (45 min)

Vasil Azarov, Startup Socials, USA:

  • A Beginner Guide to Content Marketing
  • How to Write Killer Email Conversion Copy
  • Webinars: Your Secret Conversion Weapon for 2015

11:30 - 12:15 Break

12:15 - 13:15

Part 3. Tactics for Building for Sustainable Growth (1h)

Zack Onisko, Head of Growth and Marketing, Creative Market (Autodesk):

  • The Non-geek’s Guide To Setting Up Tracking
  • Talking With Your Users To Understand the Problem Areas
  • Analyzing User Behavior To Find Opportunities
  • Growth Hacking Toolkit

13.15-14.00 Lunch

14:00 - 15:30

Part 4. Growth unConference (1.5h)

Zack Onisko and Vasil Azarov:

  • Share your growth challenges with fellow workshop attendees
  • Get personalized feedback from workshop instructors
  • Build your own growth marketing strategy
  • Walk away with 3 actionable items you can implement next day to grow your company

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